Recognition. It's what we all strive for at some points in our lives.
For a reviewer there are three types of recognition: from our reviewing peers, from the author, and from the publisher.
Recognition from our reviewing peers can either be a direct comment on the review itself, posted in the comments section, or an entry on the reviewer's group (Yahoo or Google Groups) or a direct email. It can also come from an author commenting directly on the post in the comments section. That's always a thrill.
The most exciting of recognitions stem from the publisher. Your review can be used in two ways by a publisher. It's awesome to see a pull quote from your review listed on the back cover with the blurb and amongst other pull quotes from notable review sites like RT Book Reviews. But the cream of the crop comes from a publisher using a pull quote from your review and it gets the Star Treatment - it's on the FRONT cover of the book!!
See, in the upper right corner? It can happen! It's marvelous and thrilling and stupendous. And I can assure you, that kind of recognition sent me over the moon in giddy glee.
Certainly, getting quoted is not my goal when I review. I enjoy sharing what I loved about a book when it's thoroughly entertaining. I want other readers to have fun too. But I don't sneeze at this kind of recognition either. It inspires me.
Reviewing is fun. I enjoy what I do. And I do it for me. But sometimes, recognition makes reviewing so much sweeter, it can become an addiction. And for me, that's one addiction I don't want to be cured of. :)