Fish, Mice and Readers

What do fish, mice and readers have in common?

Bait.

For the first two, responding to bait isn't a good thing. For a reader, it can be a rewarding experience.
What do I refer to?
The first sentence or first couple of sentences in a review.

Why is that such a big deal?

That is where a reviewer has a chance to set the 'bait'.

Why would anyone want to entice a reader?

The purpose is to pique a reader's interest. ((Notice it's piqued and not peaked? That's a soap box for a different day ))

Ideally, bait gets a reader to read the rest of the review, to get interested in checking out the book further and in a perfect world, buy the book.

It's also called the 'Hook'. Yes, I've covered this topic in the past.  If you've not had the pleasure, sink your teeth into these past gems.

HERE
and
HERE

I'm pretty sure I covered it in depth but refreshers and reminders never go amiss.

The following are the first few sentences of a review which in my estimation are exactly the punch I'm talking about.

My fingers are still tingling from the erotic heat coming off this book. I was completely hooked after only a few pages and refused to stop reading until I had finished. This book had me captivated by its well written plot and titillating eroticism.

Review

In a hurry, but need a quick jolt of sensual excitement and seduction? Hop right into this very steamy tale because each command, every quivering sigh delivering a breathy ‘yes’, will jump start a reader’s pulse into overdrive. Once again Ms. Alex zeroes in on what a woman likes to read that seduces her mind and her senses.

Review

Proceed with caution when using Powertools, you just never know how hot they are going to get. Jayne Rylon’s fourth book in her Powertools series, Devon’s Pair, is smokin’ hot and exceptionally dirty!

Review

Life is never easy, especially when you are the nerdy heavy girl in love with the town hunk. Maxine’s love for Noah has nothing to do with his looks and more to do with the man he is when only she is around

Review

Garrett thought everything at home was just fine. He’d never been more wrong about anything in his life.

Review

Love is a light that keeps the darkness of evil at bay. However, memories of fear in a dark closet and echoes of the words—God does not listen to bad girl’s prayers—rules Adriane Darcy’s response to many things that happen.

Review

The preceding are examples that provide tantalizing information with words that make an impact in the first thirty seconds. Sometimes, that's all a reviewer has if they want to get their review read. Some readers will read it anyway because of the author or subject matter. But for readers who pop in just to check out reviews and to learn about new things they might want to try, those first few sentences that lead into that first paragraph are crucial.

Here's a comparison of the same book: Touch If You Dare by Stephanie Rowe

Reina is on a mission to save the life of her sister. She has failed to save her mother and seven other sisters, so she is determined to do whatever it takes. Unfortunately, saving Natalie’s life will involve killing and reaping souls. Reina works for Death, and he has offered her a promotion (with extra powers and tools) if she will kill the world’s most talented assassin.

Review

She’s working hard on trying to be a reaper for death. He’s trying to stay alive and not explode from the hate and anger he carries around in him. Ideal couple, don’t you think?

Review

The above two examples show the difference between a recitation versus an infusion of the reviewer's personal touch. The second offers a question which suggests a tone of cheek and sarcasm. When I read it the first time, the first thing I thought was "Oooh, a conflict of the sexes and that means trouble!" -- My reaction to the first example, was, "Okay - thanks for the info."

The next two comparisons I'm adding as a lark. Although the first line is a bit more grabbing, what follows is a bit of a downer. The second review's first line doesn't have any fire but the tone of the following review is much more optimistic and easier on the mind's stress level.

His Destiny by Diana Cosby

Secret keeping between the hero and heroine is always a problem when it comes to romance

Review

Traumatic experiences in childhood govern the psyche of both Emma Astyn and Sir Patrik Cleary MacGruder.

Review

The last comparison between two reviews is focused on the very first line. Granted, the site I'm linking to has a different format, so I'm not too sure what a search engine would pull up as a "first line". In this case, I scrolled down to where the actual meat of the review started.

The book in question is: Sex, Lies and Midnight by Tawny Weber

Sex, Lies, and Midnight is the second installment to Tawny Weber's Undercover Operatives series.

Review

I’ve been hoodwinked in the most delightful manner.

Review

Which of the last two has more originality in it? It's the clearest, shortest example of my point.

The first sentence isn't supposed to be facts that a reader can get off of the blurb or the publisher's site. Certainly it's not supposed to be a statement of where the book lands in a series. B.O.R.I.N.G. !!

It's supposed to be the reviewer's own words, expressing something that condenses a thought or feeling about the book.
Sizzle
Pop
Tingle
Hoodwinked
Proceed with caution

There are as many ways to grab attention as there are books to read. There is no official right way, but there are plenty of wrong ways. Putting a reader to sleep is a wrong way. Reiterating the outline of the story is too Dragnet - just the facts Ma'am.

This is about...
Character's name, is an orphan, a woman, a man, an alien, a slug
This takes place.....
This is the seventeenth adventure in a long line of adventures about a family with a lot of kids who get into a lot of trouble. ::sigh:
This is this, that is that.
zzzzzzzzzzz

Wake me up when you find a good one.

Pinned Down to the Mat

In this case Format issues.

I have a NOOK. I love my NOOK. I enjoy reading on my handy dandy electronic reader. One thing I never gave a thought to is how a review could possibly be affected by the very venue the book is read in.

This past week, I've been searching for review angles and I found something that was never on my radar.

Here's the link: BookBuzzr

Have you ever given a lower rating to a book because of formatting issues on your electronic reader? From the sounds of this post, it's something that reviewers maybe need to turn a blind eye to. What do you think? Ever experience this issue?

I know that my NOOK has had problems with a few downloaded books and I've overlooked it. Imagine my surprise to find out that it bothers some reviewers so much, they mention it in the review.

I won't be one of them. I think it might be a good idea if other reviewers roll with it too.

What do you think?

I'll Order a Sandwich, Heavy on the Good Stuff

No, this isn't turning into a food blog. Although it is early morning and I'm warming my hands with a hot mug of java. Is coffee considered a food? :-)

What I'm referring to is actually an outline of a review. A sandwich if you will, with layers that make up a pretty good format to follow if you're new at reviewing. It's pretty simple, really.

I'm not sure if the synopsis/blurb-only people will be open to this but it's a rule I've followed and it's never steered me wrong.

The Sandwich Rule: Positive, Negative, Positive.

First piece of bread: The hook (which is the second piece of bread in the loaf that you reach for because it's always freshest behind the first slice) which can be a teasing introduction sentence or a paragraph. (always positive)

The condiment: (It's too early for spicy mustard so use some mayo) An overall feeling for the book can be expressed here. What ever goes into this paragraph will be positive. Good stuff.

The fixings: Here are the meats, the cheeses and the lettuce. Oh, can't forget the tomato. This is where a reviewer will discuss the H/H, the effectiveness of plot, dialogue and other aspects they liked, what moved them, made them laugh or sniffle, or hint or tease about favorite scenes without revealing anything that would spoil the fun and adventure for a reader experiencing it for her/himself. Were there any secondary characters you'd like to meet again? This is the heart of the review and sharing with readers how it made a reviewer feel at times is a big bonus. On average, this can be two to three paragraphs, although if the book is a novel plus, it could be many more paragraphs.

The spicy condiment: I split my condiments when I make a sandwich. Here is where I use mustard and freshly ground pepper. This is also where I usually mention the things that didn't work for me in a book. You know, the negatives? Again, it's done with respect but here a reader will find the tartness of a review. Issues I'll mention might be: being thrown out of the story because of too much head-hopping, hard to follow dialogue, editing/misspelling and how much or little it affected the rating of the story, show versus tell (too much telling is NOT good writing) or basically anything that either made you stop reading, or made it slow to read. However if it recaptured your interest at some point, and it really redeemed itself you can end this paragraph by mentioning that too because....

The bottom piece of bread: This is the wrap up paragraph. This is the place that reiterates the good stuff. It's positive and it's where a reviewer recommends reading this book and why. It will mention if the reviewer is excited about finding more from this author or if this is a series, that they're eagerly anticipating the next installment because of reading this book. No negative references go in this final paragraph. Why? Because if you end it with , "It's a must read" the recommendation is deflated and undermined. Also, your wording here must reflect your stance in the spicy condiment section. If you rate it a five - a top rate, yet your spicy condiment let it be known that you were thrown off by a character's name being misspelled all over the place and the macho hero practically sucking his thumb at one point in the book, then the high marked endorsement won't make much sense. It would be more in line with a 3 1/2 -- 4 1/2 mark with the positive recommend being toned down some, "If a reader is looking for a satisfying happily ever after, this book delivers. Ms. Author has a delightful tale that readers of such and such will enjoy. It was worth the read." ... see? It's positive but it's not gush-gush glowy and fan-girl squee.
That's the Sandwich.

I realize that not a lot of reviewers follow this example but this can be tweaked. How? By putting the negative in the middle instead of closer to the end. It's still following the basic format of:
Postive
Negative
Positive.

And that's all there is to it.

I don't know about you, but I'm ready to eat. ;-)