In my previous post about Keeping the Negatives in the Closet - an author replied and added a very good piece to the reviewing tableau that I missed.
Yes, I said to "know your publishers", but that was referring to book size and style: shorts and serials.
She contributed a valid observation. Be aware of the HEAT LEVELS of the books published by the publisher.
If a reader/reviewer is requesting from, for instance, White Rose Publishing - then expect sweet romances only, with inspirational themes.
If a reader/reviewer is requesting from Ellora's Cave , then you can expect romances that turn the sheets to ashes from the intense passion and heat in the bedroom.
For a reviewer to mark a book down because they wanted an erotic romance and received instead a book with sensual nuances, happiness and the ending is only a kiss of celebration and commitment, then that's totally wrong on the reviewer's part. For shame!
Don't make the book pay for your mistake. Again, if you are lucky enough to belong to a review site, (assuming the book is not a print) where you can easily say, "Please put this book back up for grabs", do so.
No review should have a negative comment about heat levels when it's the nature of the publisher to be sweet or nice and have no bedroom action. Conversely, if a reader is of a delicate sensibility and they find the book has some BDSM and are shocked...return the book, don't mark it down. You shouldn't punish the author with a bad review because the elements weren't your cup of tea.
Know Your Publishers!